Grown-Up Toaster Waffles Are My New Favorite Lunch
February 24, 2021
These frozen, savory, bite-size treats are versatile, made of vegetables, and ready in minutes
Emily Groden
February 16, 2021
Armed with degrees from two prestigious universities, Emily Groden was ready to take on the corporate legal world, just as she’d always dreamed. But in the midst of mergers and acquisitions, another interest filled her downtime – food. Always the cautious lawyer, Emily took small steps toward her dream, before going all in and launching her own frozen waffle company just as the COVID-19 pandemic began.
4 Breakfast Charcuterie Boards That Are Worth Waking Up Early For
February 12, 2021
A buildable waffle spread sounds like a dream come true.
These Yummy, Healthy Kids Snacks Will Buy You Some Peace & Quiet (For About 5 Minutes)
February 9, 2021
Evergreen is included in Scary Mommy's list of best healthy snacks for kids.
Best New Frozen Foods for Families
February 8, 2021
Evergreen is featured on Red Tri's list of the best new frozen foods for families.
Subzero Heroes
Winter 2021
Frozen fruits and vegetables have come a long way, baby. Here’s how they can elevate your nutrition game and deliver a little slice of sunshine to your kitchen all year round.
Eat Clean. Eat Evergreen.
February 1, 2021
Emily Groden is interviewed about the Evergreen brand: Emily’s journey as a college athlete and lawyer; Pursuing your dreams out of college; Being a lawyer who loves food; Perfecting the Evergreen recipes; Being a working parent of a newborn; Depending on your support system; Taking the dive into your entrepreneurial journey; and much more.
Who Wants Waffles?
January 21, 2021
Female and mom founder, Emily Groden, is helping make breakfast a little easier and a lot healthier. Her company is called Evergreen and they specialize in waffles.
How Watching a Netflix Food Show Led This Attorney Away From The Courtroom & Into The Kitchen
January 20, 2021
Emily Groden, Founder & CEO of Evergreen, typically worked late at her Law Office in Chicago most nights, however, one evening she found herself at home watching a food show on Netflix. That one food show led to creating Evergreen waffles, which are now sold in stores around the Midwest.
A Grocery Revival? Top Food And Beverage Trends For 2021
December 21, 2020
The New Consumer published a recent report week that lists some of the major post-Covid consumer trends of 2020, using shopping data from Earnest Research and an in-house survey of 3,500 consumers. Here is what they found.
Big Law to Alinea to Waffles with Emily
December 15, 2020
One fateful night watching Netflix, Emily Groden found inspiration to pursue an opportunity that combined equal parts passion and law experience and that ultimately put her on a fulfilling career path.
Real Talk with Roshini
December 13, 2020
Evergreen Founder Emily Groden talks with Roshini. Emily went from the courtroom to the kitchen after getting inspired by Netflix’s “Chef’s Table.” She shares tips for taking a chance on yourself, a look at her natural waffle company and how to approach changing career tracks.
Illinois Food Startups Are Having a Good Year
December 7, 2020
Emily Groden is interviewed about successfully launching Evergreen during the pandemic. (Emily's interview starts at 13:58.)
2020 has been good for the food startup scene
December 4, 2020
Evergreen is discussed in an article about 2020's impact on Chicago's food and beverage startup scene.
From Mergers and Acquisitions to Frozen Waffles
November 22, 2020
Netflix's 'Chef's Table' inspired a lawyer with a passion for healthy eating to zigzag from pursuing the partnership track to working for a restaurant
company-and then opening a frozen-waffle business.
Harvard-educated lawyer builds healthy waffle brand from scratch
November 18, 2020
Emily Groden, founder and CEO of Evergreen, joined ABC 7 Chicago Wednesday to talk about her product during the Week of Women.
Very Few Businesses Should Be DTC Only: Grocery Startup Brands are Finding the Traditional Model Easier
October 22, 2020
Emily Groden is interviewed about the challenges facing startups in the e-commerce channel.
How Successful Mom Entrepreneurs are Handling the Pandemic
November 13, 2020
Emily Groden talks about how she's managing work/life balance during the pandemic.
Chicago Startup Evergreen Shaking Up The Frozen Food Industry Beginning With Waffles
November 9, 2020
To say Emily Groden, a graduate from Yale and Harvard who launched a successful career at a major corporate law firm, is passionate about food is an understatement...
How Emily Groden, Founder of Evergreen, Went from Big Law to the Freezer Aisle
November 3, 2020
Emily Groden is interviewed in Episode #214 of aSweatLife's podcast "#WeGotGoals."
Clean-up in the frozen breakfast aisle
October 29, 2020
A top trend for next year in Whole Foods Market’s recently released forecast is upgraded breakfast products, as many people continue to work from home and have more time to linger over a morning meal. That’s great news for Emily Groden, a lawyer-turned-entrepreneur who launched her frozen waffle business at the beginning of the pandemic.
22 Mom-Invented Food Products We Love
October 28, 2020
Evergreen is featured on Red Tri's list of its favorite mom-invented food products.
Founder Stories: Evergreen
October 16, 2020
Emily Groden is interviewed on Foodbevy's "Founder Stories" web series.
Newcomer Evergreen vies for shelf space in the frozen waffle category
October 7, 2020
Evergreen, an emerging Chicago-based frozen waffle brand made from recognizable pantry ingredients, is steadily increasing its availability in a category long dominated by big food brands.
60 Healthy Snacks And Sips To Stock Up On This Fall
September 22, 2020
Evergreen is featured on Forbes' list of 60 healthy snacks and sips to stock up on this fall.
Evergreen Waffles New Pumpkin & Pecan Flavor Has Arrived
September 30, 2020
Fall is here and there is no better way to spread holiday cheer then with food. There's nothing better than a slice of your grandmother's homemade pumpkin pie or apple cobbler. Well, if you are a breakfast fanatic, you might enjoy Evergreen Waffles NEW Pumpkin and Pecan flavor even more.
The Best New Frozen Foods for Families
October 28, 2020
Evergreen is featured on Red Tri's list of the best new frozen foods for families.
Homeschool and WFH Healthy Hacks for Busy Families
September 7, 2020
Evergreen is featured on Fox32's list of homeschool and work-from-home healthy hacks for busy families.
Emily Groden - Founder of Evergreen On Launching A CPG Brand in 2020
August 31, 2020
Emily Groden is interviewed in Episode #31 of Rachel Mansfield's podcast "Just the Good Stuff."